Moretti Spa

The visual identity project for Moretti is part of a broader body of work developed for the different companies within the Terramoretti group, with the aim of building a common language while maintaining a distinct identity for each entity. The project focused on the redesign of the logo, the definition of an institutional typographic system, and the development of compositional rules applicable across a wide range of materials, from technical documentation to corporate communication tools. The identity is built around a typographic system based on Akzidenz Grotesk and Input Mono, and on a controlled use of color as an element of orientation and recognition. The project involved the definition of a comprehensive system designed to ensure coherence and continuity across communication, technical documentation, and company spaces.