Stories of Italy

Visual identity system for a brand of objects at the intersection of design and craftsmanship

Project introduction

Stories of Italy

Stories of Italy is a Milan-based brand and design firm that develops contemporary objects rooted in Italian craftsmanship and in the country’s historical and cultural heritage. Each object is conceived as an everyday object that also becomes a storytelling device. The visual identity was conceived as an editorial system applied to catalogues, packaging, and communication materials. Typography, grid, papers, materials, and print finishes — including natural papers, foil printing, labels, and seals — define a coherent and recognisable visual language designed to accompany the objects and emphasise their material and narrative qualities.

Year
2016

Project details

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