In 2017, the FAI decided to revise its visual identity, originally designed in 1977 by Pino Tovaglia and subsequently evolved. "The Foundation turned to Massimo Pitis, who is a dedicated enthusiast and scholar of Tovaglia." (from the FAI website).

Rebranding project for a leading European manufacturer of high-tech office furniture for the world's top brands.

Rebranding and art direction for Platek, a company specialized in outdoor lighting. Following our projects for Donati and for the group’s holding company, this new collaboration focused on creating an elegant visual identity.

Brand redesign for the Moretti Spa company. After having dealt with the identity projects of More, and Terraforte, another positive collaboration, this time with the leader of the Terramoretti group.

Website design for an exhibition for a world free from nuclear weapons

Brand Identity for the Theater, Music and Dance Festival Directed by Monique Veaute

Visual identity and exhibition design for the launch of two new textile collections at Milano Unica for Lanificio F.lli Cerruti 1881

Visual identity for a company specializing in the production and sale of high-end handicrafts

Visual identity of the museum and exhibition space created by Giorgio Armani in Milan

Brand identity and art direction for a contemporary urban brand

Brand identity and art direction for a company specialised in the construction of prefabricated homes

Art direction for the Milanese concept store, icon of international shopping until 2017

Visual identity and design of the historical volume documenting fifty years of B&B Italia

750 years of papermaking by Fabriano

Art direction for the Buddhist-inspired publishing house

Brand identity and art direction for the museum of modern and contemporary art in Milan

Brand and digital identity for the international school of american design and art based in Paris

Brand and digital identity for the Italian design studio based in Milan

Brand and digital identity for the first research and training center on food and design in Italy

Communication and exhibition design for the Contemporary Architecture award at the Milan Triennale

Brand redesign and art direction for the Biella textile company, to mark the 350th anniversary since the company’s foundation

Ipad application commissioned by Podernuovo, a vineyard in Tuscany