In 2017, the FAI decided to revise its visual identity, originally designed in 1977 by Pino Tovaglia and subsequently evolved. "The Foundation turned to Massimo Pitis, who is a dedicated enthusiast and scholar of Tovaglia." (from the FAI website).

Rebranding project for a leading European manufacturer of high-tech office furniture for the world's top brands.

Rebranding and art direction for Platek, a company specialized in outdoor lighting. Following our projects for Donati and for the group’s holding company, this new collaboration focused on creating an elegant visual identity.

An exhibition and editorial project for the Cultural Centre of the Canadian Embassy in Paris, weaving together the stories of Gae Aulenti, Phyllis Lambert, and Ada Louise Huxtable — three women who interpreted architecture as a tool for critical thinking, cultural activism, and personal affirmation.

Brand redesign for the Moretti Spa company. After having dealt with the identity projects of More, and Terraforte, another positive collaboration, this time with the leader of the Terramoretti group.

Website design for an exhibition for a world free from nuclear weapons

Art direction and visual identity of an event to celebrate the special wool of Pettino (PG).

Brand Identity for the Theater, Music and Dance Festival Directed by Monique Veaute

Art Direction Fall/Winter 20-21

Celebrating the 50th anniversary of the Canadian Cultural Centre in Paris, this exhibition presents over a hundred newly commissioned photographs by major artists from the contemporary Canadian scene as well as a citizens’ section showcasing fifty images sent from both Canada and France.

N. 89 - 91

Visual identity and exhibition design for the launch of two new textile collections at Milano Unica for Lanificio F.lli Cerruti 1881

Magazine redesign and art direction for Wired Italia

Visual identity for a company specializing in the production and sale of high-end handicrafts

Visual identity of the museum and exhibition space created by Giorgio Armani in Milan

Brand identity and art direction for a contemporary urban brand

Brand identity and art direction for a company specialised in the construction of prefabricated homes

Visual repositioning of the fashion, current affairs and celebrity weekly

Visual identity of the exhibition at the Canadian Center for Architecture (CCA) in Montreal

A journey of discovery through the historic house’s fragrance collection

Art direction for the Milanese concept store, icon of international shopping until 2017

N. 84 - 87

A volume celebrating one of the most iconic silk manufacturers in the world

N. 80 - 83

Design of a special edition celebrating ten years of Wired Italia

Art direction for the Buddhist-inspired publishing house

Brand identity and art direction for the museum of modern and contemporary art in Milan

The world's leading art magazine — International edition

N. 76 - 79

Brand and digital identity for the international school of american design and art based in Paris

A comprehensive monograph of the recently rediscovered female Renaissance artist to accompany the exhibition at the Palazzo Reale in Milan

Communication and exhibition design for an exhibition exploring the story of Antinoo, with over fifty works including sculptures, reliefs, gems and coins

Communication and exhibition design for the Contemporary Architecture award at the Milan Triennale

Brand redesign and art direction for the Biella textile company, to mark the 350th anniversary since the company’s foundation

Communication and exhibition design for two exhibitions held in Milan and Rome

Communication and exhibition design for the exhibition held at the Museo del Novecento in Milan

Communication and exhibition design for the photographic exhibition held at the Museo del Novecento in Milan